BRIEF
This & That is a bespoke design studio that brings to life the age old tradition of handcrafted
furniture and accessories. The brief revolved around creating a contemporary identity that
resonates with lifestyle handcrafted products.

THE APPROACH
A set of minimalist identities was proposed that bring together the sense of finest quality
craftsmanship while giving the quirky name a visual rationale.

The final logo included an exploration of brushed elements that carried the handcrafted
sentiment forward, while the circle illustrates a perfect balance between gifted crafts people
and innovative design concepts. The product graphics line explored various neo-retro design
routes, specifically tuned to the ‘music’ concept. The platters line of accessories was
introduced to the market with resounding success.

SCOPE OF WORK
Logo design ⋅ Product Graphics ⋅ Tags ⋅ Stationery