BRIEF
To make the blog more user friendly for an audience that includes students,
parents, teachers and educators alike from across the globe.

Educational Initiatives prides itself in its educational practices and
innovative educational products in line with today’s growing requirements
in the sector. An award winning blog, the idea is to celebrate the richness
of the content and bring it into the limelight.

APPROACH
The redesign exercise extensively focussed on key user experience points
including easy sharing options with peers on social media and digital
channels while making the overall look, feel and reading experience delightful.