OFresh, a producer of quality natural juices sought a change in consumer perception by
refreshing their decade old identity and packaging while looking at a sustainable
product expansion plan. The target: a more youthful health conscious consumer.
The brief primarily focused on a brand overhaul to move it towards a more
contemporary look, in-line with the current visual trends in the retail space.
A minimalistic identity was designed keeping in mind dynamism and adaptability. The packaging
design reflected a youthful , modern and approachable pack influenced by current visual trends
along with being effortlessly adaptable to future product line expansions.
SCOPE OF WORK
Identity design ⋅ Packaging design and development