BRIEF
Toutche Electric a Bangalore, India based startup wanted to launch a new range of All Terrain
and Hybird Electric Bicycles that appeal to young millennials open to taking up
electric mobility options.

THE APPROACH
Two custom typefaces were designed for Heileo and Totuche in-line with the tech aspirations
of the product and company that would resonate with the target audience. A minimal yet
striking visual design approach was adopted for the bicycle livery echoing the concept of a
technologically advanced and clean energy mobility solution.

SCOPE OF WORK
Brand positioning ⋅ Identity design ⋅ Bicycle livery design