Hi, I’m Lionel a passionate, self-driven hardworker. Love how design touches people. Eager to create what I’ve never created before, doing what I do best.
I have 20 years of experience in diverse domains including strategic design, web & user-interface design for devices and mobile applications, branding, packaging and publication.
Leading projects and teams in work entailing conceptualisation and implementation of key strategic and visual initiatives for national and international clientele including GlaxoSmithKline, HiCare, BIC-Cello Pens, ITC Infotech, JK Helen Curtis, Reebok, Moserbaer, Bharat-Forge-Kalyani, Lucas TVS and Enkei Alloys.
Branding projects Logofolio & API featured on www.brandingserved.com, part of the Adobe family, curating the world’s leading creatives from Behance.
When I am not designing, you can find me touring the country roads, because I believe if you have to experience a country’s diversity and its culture there is nothing better than doing it by road.
PROFESSIONAL EXPERIENCE
2020-PRESENT: HEAD OF DESIGN AT MARKET PULSE SECURITIES PVT. LTD [PUNCH]
MUMBAI / REMOTE
• Leading a team of UI and UX designers, building India’s first Single Screen trading app on mobile.
2015- 2019: FOUNDER DESIGN PUNCH,
INDIA
• Founded a design firm in 2015 with key individuals in strategy and content domains, collaborating with copywriters, motion designers and coders.
• Delivered successful projects across branding, FMCG packaging, product graphics, digital and social media campaigns, e-commerce portals and integrated brand launches.
• Ideated and implemented clutter-breaking visuals in exceptionally challenging design spaces including bicycle livery design and pen body graphics.
• Developed complex processes into easy explainer videos, helping client sales teams boost interaction.
• Successfully developed and transformed an award winning Education Blog with consistent brand translation and key reader-centric design interventions.
2013- 2015: DESIGN CONSULTANT / DESIGN EDUCATOR
NATIONWIDE
• Collaborated with spatial designers for an experiential design project utilizing unique materials and impactful visual approaches for a permanent exhibition.
• Designed innovative websites, print communication and bicycle livery design.
• Taught as visiting faculty at the National Institute of Design, Ahmedabad, taking courses in Typography and Environment Graphics for the Exhibition & Spatial Design students.
2012-2013: BRANCH HEAD
LEMON DESIGN, AHMEDABAD, INDIA
• Established a design branch for an award-winning strategic design studio.
• Implemented niche strategies to enhance studio’s visibility and generate design awareness amongst new clients.
2009-2012 – HEAD OF DEPARTMENT
LUMIUM INC., AHMEDABAD, INDIA
• Established a successful graphic design department in a studio focused predominantly on industrial design, working on projects for clients in the USA.
• Designed the identity for GSK Boost (Health Drink) displayed on the wing of McLaren Mercedes Formula One Car at the 2012 Indian Grand Prix.
• Led a team of 4 cross-functional designers delivering successful projects and pitches for clients including GlaxoSmithKline, Reebok, HCL, GoQii, Kamasutra, Lorex, iGo, UnU and Orient.
• Developed the company’s most profitable department with fastest turnaround times, as judged by the CEO Srini Srinivasan, now President Elect- World Design Organization (WDO)™
2006-2009 – SENIOR DESIGNER to HEAD OF DEPARTMENT
LEMON DESIGN, PUNE, INDIA
• Conceptualized and executed a national branding exercise for India’s first organized retail car accessories store, delivering branding, corporate identity, packaging, store graphics, signages, brochures and brand guidelines.
• Motivated and mentored a team of 3 designers on a range of projects designing corporate identities, company annual reports and packaging in the Industrial and Retail domains.
• Launched Moser-Baer, India’s first indigenously developed MP3 players, deliverables included product graphics, UI and packaging.
• Assisted spatial design leads in key pitch projects for various exhibition and environment design initiatives.
2005-2006 – GRAPHIC DESIGNER
LOKUS DESIGN, PUNE, INDIA
• Worked on a variety of projects from packaging to environment graphics for restaurants and spatial design projects.
• Assisted in print production processes.
2002-2005 – GRAPHIC DESIGNER
OCHRE REVIVAL DESIGN, AHMEDABAD, INDIA
• Contributed in the company’s growth from 5 to 30 clients in 3 years as a result of successful campaigns and disruptive design.
• Conceptualised and created layouts for advertising campaigns, brand identities and brochures for various local and national businesses.
Education
• 2002 – Advance Diploma in Computer Arts
CDAC (Government of India)
• 2001 – Professional Course in Web Engineering (PCWE)
Arena Multimedia
• 2001 – Bachelor of Commerce
Gujarat University
Tools
Pencil & Paper
Adobe Creative Suite
G Suite
Keynote & PowerPoint
WordPress CMS (Novice)
