Microgenix Specialities intended to launch its first consumer facing
product; an ultra premium laundry detergent. We were tasked to
deliver a branding and packaging solution that created a strong
product differentiation in an otherwise crowded market segment.
We developed a distinct clutter-breaking pack design language that
talks to the premium consumer by pure virtue of the product’s
unique features, eco-friendly proposition and premium
package surface finish.
SCOPE OF WORK
Brand positioning ⋅ Logo design ⋅ Packaging design & development ⋅ Print assistance ⋅ Website