THE BRIEF
Change the perception of state board schools versus the more internationally acclaimed
boards through visual communication that helps a parent take an informed decision for
their child’s academics.

THE APPROACH
We developed an intuitive visual design language in-line with the schools aspirations
of class-leading and innovative educational facilities. The comparatively fresh and evolved
design, at par with international boards helped parent’s envision the reality of
the offerings and take an informed decision.

SCOPE OF WORK
Naming ⋅ Brand Positioning ⋅ Identity ⋅ Prospectus ⋅ Information leaflets ⋅
Advertising campaign ⋅ Environment graphics ⋅ Signages ⋅ Website ⋅