THE BRIEF
Microgenix had developed two revolutionary products, Indimax and G2O Silk, for
the denim washing industry. Their challenge was to convey all the technicalities
and benefits of the products to a diverse international clientele, using an emotive,
engaging lens rather than a conventional statistical presentation.

THE APPROACH
We created an explainer video for the two products, supported by a social media
launch campaign and print collateral. The objective was to highlight the amount
of resource wastage and environmental damage that occurs in conventional denim
washing practices, and how the two new products could drastically reduce this
damage and boost profits. A QR code was included in printed materials for easy
access to the video via smartphones.

SCOPE OF WORK
Explainer video ⋅ Product brochure ⋅ Social media campaign